JACOB JR, MY JEWISH WORLD. CAFFÉ FLORIAN. VENICE/ITALY.

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Thrusday, Adar 7, 5778. February 22, 2018.

Shalom! World.


Caffé Florian, an essencial presence under the Procuratie Nuove in St Mark's Square, is considered one of the most oldests Cafés in Europe, a symbol of the city of Venice. It was opened on 29th December 1720 by Floriano Francesconi as "Alla Venezia Trionfante" (To the Triumphant Venice), although the clientele subsequently rechristened it "Caffé Florian" in honour of its owner.


While the finest wines and coffees from the Orient, Malaysia, Cyprus and Greece were being served inside, history was unfolding outside. Its Windows witnesses the splendour and fall of the Serenissima Republic of Venice and the secret conspiracies against French and then Austrian rule; later, its elegante rooms were used to treat the wounded during the 1848 uprising. Right from the beginning, Caffé Florian has had a glittering clientele.


Besides being the most famous coffeehouse, Caffé Florian was the only meeting place of the time that admitted women, which explains why Casanova chose it as his  "hunting ground" in his continuing quest for female company.

The idea of creating na art exhibitionn was mooted in the late 1800s by then-mayor Riccardo Selvatico, to pay homage to King Umberto I and Queen Magherita. The first international art exhibition, that immediately gained world renow as the Venice Biennale, was held in 1895.


The Florian is still very  much a living part of the Venetian life and tradition and the place where the world meet.

From a confortable seat in the magnificente 19th-century rooms, the café is also intensely engaged in today's world. It hosts high-level cultural events, especially in the offering itself as a space to experience and get involved in.


In the last years, Florian's business strategy has seen the brand develop internationally with the opening of new locations with a modern and contemporary style that take the original 18th-century Café alive.

Shalom! Aleichem.

Suporte cultural:  Jacob Jr. B.A.C.E., avec L'Integration d'Association avec Israel et dans le Monde/Cz.


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